Lessons from building StartBase

A step-by-step walkthrough from sign-up to live site. No prior experience needed.

A founder retrospective on the three biggest calls we got wrong in our first year. Each one cost us months. None of them looked wrong at the time.

New users don't read your docs, don't watch your video, and won't tolerate a third click. A few patterns that respect that reality.

Serverless isn't free, isn't always faster, and isn't a fit for everyone. Here's why it was right for us and the trade-offs we made.

Five small changes that took our landing page from 1.8% to 3.6% conversion. None of them were the hero copy.

Nine days from first commit to first paying customer. Here's the timeline, the cuts we made, and what we'd do differently next time.